Good morning freelancers,

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Last week we talked about freelancing as the fastest and easiest way to get started making money online (as opposed to selling products of any kind).

But even when you've decided on freelancing as your course of action, you're still left with a lot of options.

Maybe you have multiple skillsets and you're not sure which one to focus on.

Maybe you have multiple industries, individuals or businesses you're interested in serving.

And even if you've figured out those two things, maybe you have multiple offers you want to sell.

My best advice, Reader? Pick one.

And then roll with that for at least 3-6 months. If you feel like it's not working after that long, you can give yourself permission to pivot to a different type of client or a different offer. But even then, I would only change one variable at a time.

Eliminate as many other distractions as possible. For those of you with ADHD or simply multiple passions, this might be a challenge.

But what I can guarantee is that splitting your focus in multiple directions is only going to keep you running on the hamster wheel of never making any money. And never having time to take care of yourself. 👀

If you're always chasing the next shiny object, the next new interest, the next business offer -- you're never giving yourself the time and space to get really good at one thing.

And getting really good at one thing, so you can sell it to one person, in one specific industry is how you get started as a freelancer.

So take me as an example: I had previously worked as a proofreader/copy editor, but I was burnt out on that kind of work and I knew I didn't want to offer that as a service. Instead, I wanted to put my English degree to good use and sell my skills as a writer. So writing became my one skillset. Even more specifically, copywriting, which I set out to teach myself.

Then I started learning copywriting and I got pretty good at writing blogs. I enjoyed it, it came naturally to me, and it was a skill that other business owners would pay me for. So that became my one offer. I focused on selling packages of 2-4 blogs a month on a retainer basis. (After a test project of course.)

I knew right away that I wanted to work with clients in the alternative health space, particularly health practitioners who wanted to share their wealth of knowledge online but didn't have time to sit down and write a blog post once a week. So that was my one type of client.

Once I had that skillset, offer, and client, it didn't take long to start selling blog packages and do the actual work of freelancing.

That's the power of narrowing your focus and eliminating all other distractions when it comes to building your freelance business.

Not to mention, narrowing your focus frees up a lot of mental and physical energy for other things, like taking care of yourself. 💖

Here's the formula: I am [insert your name here], I help [insert your one type of client] grow their business/achieve their goal through [insert your one offer].

Go forth and narrow it down, my friends.

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Keepin it simple,

Amanda

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